Human-human - the communicative power of media rests in the ability to ‘make you feel’ an experience through sight, sound and interaction. Of the approx. 180 exabytes of data per month traveling the web, 84% is video and audio data. Adding other sensory dimensions enhances the experience and it becomes more powerful.
Media & gaming - societal and economic impact in gaming is clear. The global gaming market is estimated to be over USD 131 Billion by 2020 with massively multiplayer online (MMO) games being one of the most rapidly growing segments. Adding depth and sense of realism to the human experience will significantly impact this market segment and connecting within MMO gaming.